The New York Experience (NYX)

The New York Experience – or “NYX” – aims to transform the customer experience across New York State agencies making our government work better for our people.

NYX Updates

See how New York State is better serving New York residents.

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NYX Updates

See how New York State is better serving New York residents.

Transforming New York's Customer Experience

Governor Hochul is committed to making government work for New Yorkers. To advance her commitment, New York's first Customer Experience (CX) Strategy will direct actions for our state agencies to fulfill the vision of a faster, simpler, and more equitable state government. This strategy is not just a vision for better government; it is a practical roadmap for making New York a leader in public service excellence.

This CX Strategy is part of our New York Experience (NYX) efforts with the goal of providing the best government experience for our people. The strategy makes certain that we continue to move the State forward by delivering services focused on the lived experiences of those we serve. As a State, there are five key measures we will work to move the needle on:

  • Close enrollment gaps
  • Reduce the time tax
  • Improve operational efficiency
  • Enhance the digital experience
  • Increase customer satisfaction of government services

Customer experience is every state employee's responsibility - whether you are customer-facing, non-customer facing, service, compliance, or benefits delivery oriented - every interaction with the government can have an impact on New Yorkers. 

New York State's CX Strategy Foreword from the Chief CX Officer

Breaking Down the CX Strategy

What is CX

CX refers to every touchpoint with government services, from accessing information online to receiving in-person assistance for benefits.

3 Pillars of the Customer Experience Strategy

Innovative Solutions

  • Drive innovation and continuous improvement
  • Improve service efficiency and effectiveness

Customer Centric Design

  • Personalize and humanize government interactions
  • Increase trust and transparency

Commitment to Excellence

  • Build a culture of service excellence
  • Ensure equity and inclusivity

CX Strategy The Fundamentals

Office of Customer Experience Tonya Webster

Chief Customer Experience Officer

As the nation’s first-ever Governor appointed Chief Customer Experience Officer (CXO), Tonya Webster works directly with state agencies and authorities to oversee the State’s comprehensive customer experience (CX) strategy that is anchored in operational excellence, digital transformation, and innovative service delivery across all public services and benefits.

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