We work with the more than 60 New York State agencies to transform how people interact with government and deliver digital products that are efficient and accessible to all. Here is some of what we can help with:
- Accessibility
- Promote equal access through applying industry best practices for digital accessibility. Evaluate digital services, websites, tools, and applications for conformance to WCAG and Section 508 standards and provide real, actionable feedback and code-level remediations to improve access for all.
- Content Organization and Writing
- Produce user-friendly content tailored to the needs of agencies, ensuring information is easily navigable and understandable.
- Data and Analytics
- Use data analysis to inform decisions, track performance, and optimize web presence. Help agencies better understand user behavior and measure the effectiveness of their digital initiatives.
- Design and Branding
- Create visually appealing designs that enhance the user experience while maintaining New York State brand consistency across all digital platforms.
- Digital Strategy
- Organize comprehensive digital strategies that support agency goals, leveraging best practices to optimize digital engagement.
- Setting Goals and KPIs
- Define clear, measurable goals and key performance indicators (KPIs) that align with agency objectives, ensuring projects are effectively tracked and outcomes are met.
- Technical Solutions
- Use modern technology stacks that are resource-matched to the public sector in order to improve performance and reduce tech debt. Promote simple and robust solutions that are easy to scale and quick to implement.
- Usability Research and UX Design
- Conduct usability research and create prototypes to design digital experiences that prioritize the needs of all users.