Downtown Watertown was selected as the winner of the $10 million Downtown Revitalization Initiative in the North Country.
Watertown’s Public Square is a city center that serves as the primary venue for inclusive community and cultural events, diverse employment opportunities, and a place for residents and visitors to find unique goods and services. Unique architecture, the Black River Blueway Trail and opportunities for improved connections add to the positive experience in downtown. In recent years, the city has established momentum in its downtown revitalization efforts. Through the Downtown Revitalization Initiative, the city will strengthen its position as the primary hub of commerce and culture for Jefferson and neighboring counties, drawing residents from surrounding areas to its downtown assets and attracting visitor spending from seasonal residents and tourists. A thriving downtown, which draws a constant stream of residents and visitors throughout business hours, evenings, and weekends will support the growth or maintain year-round, fulltime employment at downtown businesses.