About the Role
The NYS Digital Service team at the Office of General Services (OGS) is seeking a skilled Digital Content & Social Media Strategist to lead and refine digital communication and social media initiatives. The Public Information Specialist 2 will function as the Social Media Strategist and will be a key collaborator with the Governor’s communications team, state agency leadership, and policymakers to shape and manage impactful digital content.
This role requires a strategic thinker with a user-focused, continuous improvement mindset to enhance New York State’s digital presence.
Ideal candidates are digital content strategists first, with strong expertise in social media management, proficiency in online communication tools, and adaptability to new technologies.
Everyday Impact at NYS Digital Service
The NYS Digital Service is a team of strategists, product managers and technologists working with agencies to streamline and improve the digital experience across New York State. We strive to create a community that works together to provide programs and services to New Yorkers in an efficient and user-friendly way.
- Consult with program staff and state agencies on online communications, including web content, social media, strategy, and paid advertising.
- Develop, approve, and manage social media and email campaign content, including scheduling and performance analysis.
- Maintain and update the New York State Social Media Style Guide while advising on best practices.
- Monitor state and federal news to inform digital content and strategy.
- Manage and update website content, ensuring accessibility and compliance.
- Test new digital tools, report issues, and collaborate with IT teams for improvements.
- Oversee the creation of multimedia assets, including graphics, photography, and video.
- Supervise and support content creation staff to ensure consistency and quality.
This position can be Albany or New York City based, require routine evening and weekend work, as well as some travel on occasion between NYC and Albany.
You Bring to NYS Digital Service
- Simplifying complex government processes for online audiences.
- Managing websites, including content creation and CMS editing.
- Overseeing government communications on social media (Facebook, X, Instagram, YouTube, LinkedIn).
- Running and optimizing digital ad campaigns.
- Developing content strategies for effective digital communication.
- Applying UX and design thinking (user research, wireframing, prototyping).
- Analyzing data with Google Analytics.
- Utilizing Adobe Creative Cloud (InDesign, Photoshop, Acrobat Pro).
Minimum Qualifications
Three years of experience* in public or governmental relations, and/or digital communications and a Bachelor’s Degree in Communications, Information Science, English, Public Relations, or a similar degree.
OR
*A Master’s Degree in Communications, English, Public Relations, Information Science, or similar degrees can substitute for the experience on a year for year basis, with 30 credits equaling one year of experience.
OR
Seven years of the experience as described above.
Apply
This position can be Albany or New York City based. Please apply via the official New York State Job site.